Beauty of Wax founder Maribel Ruiz is licensed as a South Florida Cosmetologist and a Facial specialist through the Department of Business and Professional Regulation. She has completed training for Electrolysis, Laser Hair Removal and microblading. She also belongs to the National Cosmetology Association and The Society for Clinical and Medical Hair Removal Inc.
Originally from Cali, Colombia, Maribel Ruiz has been a Hollywood business staple for over 15 years.
In 2016, Maribel was Awarded as The Small Business Person of the Year by the Greater Hollywood Chamber of Commerce.
Her business, Skin & Body by Beauty of Wax, has grown from a one room, one employee operation, to a two locations, full service spas, with over 10 employees.
The Early Years
Ruiz started her thriving business in the living room of her tiny condo. After achieving a steady clientele, she opened a brick and mortar location in Downtown Hollywood.
Beauty of Wax expands to a second location
Skin & Body by Beauty of Wax – formerly known simply as Beauty of Wax – attracts clients from throughout Broward, Palm Beach and Miami-Dade counties. Over the years it has expanded its services along with its operating space.
Hollywood location makes a move to a larger building
Now after purchasing a 2,400-square-foot new location, that is much larger than the old 1,700-square-foot space on Tyler Street, she can accommodate a sauna and a private area with its own bathroom and shower for pre-wedding parties, spa parties and other group functions. Other new services include permanent makeup, fillers such as Botox and Juvederm, temporary tattoos and hair extensions, coloring, cuts and blow dries. The unisex salon, whose slogan is “Where South Florida Comes to Get Sexy” offers an extensive menu of services including body sculpting treatments (ultrasonic cavitation and lymphatic drainage), body wraps (chocolate, coffee, weight-loss and more), a body cleansing detox program, facials (with optional microdermabrasion or lip-and-eye contour lift), massage therapy, SouthBeach Lightening Gel Treatment, and face, body and Brazilian waxing.